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Well-known TV host Martha Stewart has decided to launch her own NFT platform/collection called “Fresh Mint”. Monash University offers you ten design projects created by the school students. According to the announcement which arrived on October 20, the NFT issue pays homage to the 1953 founding of Playboy. The tokens, in turn, will serve as keys to a renewed Playboy Club, which gives eth price usd owners access to exclusive events, content, and merchandise. PLBY Group, Inc, which is the owner of Playboy, has unveiled a new NFT project. The hot lifestyle magazine’s project will consist of 11,953 unique 3D animated rabbit avatars. Collectors will require an Ethereum wallet, whether paying in USD or Ethereum. Up to ten Rabbitars max limit on buying during the two public auctions.

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Playboy is not only one of the most famous entertainment brands worldwide, but also a dedicated art curator of sorts. To honor this dedication to art, a collective of fans and Playboy reps, have created the Rabbitars NFT collection. A selection of 11,953 unique, non-fungible rabbits inspired by Playboy iconography will drop on October 24th. “Distributed ledger technology is revolutionizing how fans and consumers interact with brands today.

“It’s a smart move from a revenue diversification perspective,” said Ana Milicevic, cofounder and principal of management consultancy Sparrow Advisers. “This type of product can resonate both with existing readers, increasing their lifetime value, as well as attract a whole new audience entering from a collectibles perspective.” The market for non-fungible tokens, or NFTs, ballooned to $41 billion last year, and media companies have been quick to join the gold rush. Some media companies, like TIME, have generated millions of dollars from their NFT releases. Many traditional media companies have joined the gold rush and released NFTs in the past year. Last month, Playboy launched a dedicated Discord server called “The Rabbit Hole” to deepen engagement with the NFT community. That iconic branding item, the Playboy bunny, is being given new life in a series of non-fungible tokens called Playboy Rabbitars. The starting price for tokenized pumpkins is 2 ETH ($8,400) for already carved, and 3 ETH ($12,600) for carved to order. One collection has a photo of Stewart dressed in creepy Halloween costumes, and the other is a set of pre-cut and custom carved pumpkins.

Playboy To Release Nearly 12,000 Nft Digital Rabbits

Last month, Australian Open teamed up with Sweet.io, the NFT and Digital Collectible platform to release the AO Decades Collection, featuring six commemorative NFT collections celebrating the iconic decades of the AO. The AO is offering tennis fans the opportunity to purchase NFTs that automatically update with metadata collected from the season’s first Grand Slam. The collections include each of the decades from the 1970s to the 2020s. The company paid a whopping $56,000 for the mural, which is now Live at the Dubai International Financial Centre . There are more than 175 traits including fur, ears, facial expressions, apparel, accessories, occupation-related characteristics, and more. This makes Rabbitars some of the most varied NFT collections out there. Importantly, some of the rarest Rabbitar traits are inspired by culturally significant aspects of Playboy’s art and editorial history. PLBY Group,, the owner of Playboy, the famous lifestyle brand, today launched Playboy Rabbitars, its newest line of NFTs.

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This week’s NFT Spotlight will focus on three rabbit-themed collections, each with their distinctive designs and characteristics. We write product reviews and comparison articles in the field of cryptocurrency. The Rabbitars are portrayed in the project as a unique species that lives in the legendary Leveretia metaverse. They have incredible speed, deception, cultural understanding, razor-sharp wit, and, in certain circumstances, sexual prowess. To deepen interaction and conversation with the NFT community, Playboy established a special Discord server termed ‘The Rabbit Hole’ in September. Jamal Dauda, Playboy’s Vice President of Blockchain Innovation, is curating a series of weekly lectures with key figures in the NFT community. The upcoming Playboy Rabbitars NFT Collection combines the renowned lifestyle and entertainment magazine’s imagery, legacy, and lore. This project personifies the brand’s worldwide known symbol as a full-fledged NFT Collectible, as the name implies. Playboy’s genuine blockchain-based membership begins with the Rabbitar community.

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But there are lingering questions about the long-term viability of NFTs beyond early experimentation and how they can be integrated with media companies’ marketing and operations. “For example, will they be able to continue investing in NFT platform security if NFTs aren’t their main line of business?,” said Milicevic. Our converter updates in real time giving you accurate data every time you use it to make a conversion. The current price direction of Dtube Coin is decreasing because DTUBE is down 6.34% in the last 30 days. The owner of CryptoPunk #6046 turned down an offer of 2,500 ETH for his tokenized punk avatar. For 95% of our team are now in Ukraine, we ask you to raise awareness about the war in our country. We do not stop working, standing on a solid ground of confidence in the victory of our troops and the triumph of common sense. A diploma graduate who is passionate about digital currency and loves writing. He loves the concept of crypto and keeps himself up to date with the latest development and news of the crypto world. The people who submitted their designs will be the owner and could sell their NFT on the secondary market.

Since earlier in the year, the NFT craze has taken over the crypto industry. Popular brands and celebrities are coming up with their own unique digital collectibles to enter the industry and create their own footprint in this emerging world of NFTs, blockchain, and crypto. Tokens are created on the Ethereum blockchain and are stored on the IPFS network. At the time of publication, the highest-priced Rabbitar sold for 10 eth around November 2021, when ethereum was trading close to $4,500, according to its OpenSea listing. 3F Music, the Dubai-based music production company that placed the winning bid, told Roose it participated in order to “promote our business but also to support artists and the art market.” Compared to the $69 million raised at auction for an NFT of digital artist Beeple’s collage, to the $23 million spent on a CryptoPunk NFT, Roose’s auction proceeds may be seen as small change. In April 2021, The Atlantic released two NFTs of illustrations from its pandemic-related journalism.

Discover Ten Design Projects Created By Students From Monash University

The publication tried NFTs and blockchain technology last spring with an NFT called Liquid Summer, digital artworks created with the artist Slimesunday. Recently, Italian luxury fashion house Prada and sportswear giant Adidas, who ventured into the Metaverse, collaborated to launch a new NFT project built on the Polygon network. The two brands came up with one of its kind NFT by allowing their fans to contribute their unique designs. As per the press release, 3,000 community-sourced artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork NFT designed by renowned creative coder and digital artist Zach Lieberman. The project’s website describes Playboy Rabbitars as a “lagomorphic-themed civilization of unique and non-fungible rabbits.” There are 11,953 of them, inspired by Playboy iconography, heritage and lore. Launched on October 24th, Playboy Rabbitars made a splash among the NFT community and fans of the adult entertainment industry. The collection consists of 11,953 unique, non-fungible rabbits inspired by Playboy iconography, and created by a team that has worked on the magazine for years.

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While sharing, quoting and using the data from the website, users must acknowledgeMartechvibeas the source of the material. Last year, beauty brand Clinique established its presence in the Metaverse with the launch of its first digital collectible, a limited edition NFT. The brand created just three editions of its first NFT, named “MetaOptimist”. Last year, Mattel offered NFTs of its highly collectible Hot Wheels brand by issuing around 40 different types of NFT Hot Wheels designs in November with a price starting from $15 each.

In March 2021, just as the NFT craze was picking up steam, digital publication Quartz sold what it claimed to be the first-ever NFT of a news article. In an email to Insider, Rachel Webber, chief brand and strategy officer at Playboy Enterprises, expanded on the opportunities she thinks NFTs present for media companies. Its latest foray into NFTs, “Rabbitars”, features 11,953 unique 3D rabbit characters, available as NFTs. An example of generative NFTs, each Rabbitar varies in rarity and grants owners access to members-only events, merchandise, and artwork. The news agency made headlines in November 2020 when it published its 2020 US election race calls on the blockchain. Using that data, it also released an NFT which sold for $185,000 — approximately 100 eth — according to its listing on Opensea.

The “GRATTITUDE” painting was minted into 500 NFTs priced at $250 each, and a rendering of the original painting was printed as an insert for readers as a holiday gift. USA Today released a one-of-one NFT, of which only one copy exists, in June last year, commemorating the 50th anniversary of astronaut Alan Shepard’s delivery of the first newspaper to the lunar surface. The SCMP’s first NFT collection, featuring the paper’s coverage of 1997 events like Hong Kong’s handover ceremony, sold out in less than two hours and brought in approximately $126,000, said the company. Example NFTs include 46 copies of a 20-second clip of a CNN broadcast projecting Biden’s 2020 election victory. All of the copies sold out, at a price of $500 each, according to its listing. Insider identified nine traditional media companies that have been first-movers in the NFT space. Some of their NFT strategies are still in the early experimentation stage, while others are drawing millions of dollars in revenue.

Each NFT is made up of 10 illustrations and corresponding article headlines, which appeared in both the magazine’s print edition and on the website, according to The Atlantic’s article announcing the auction. Dour Darcels are a collection of 10,000 moody frens from the world of Darcel Disappoints. Randomly generated and carefully curated, every Darcel is individual and unique – just like frens IRL. Each Darcel is a NFT that lives on the Ethereum blockchain and is the key to the Dour Darcels community. The Fresh Mint platform is more of a gallery featuring Ethereum-minted NFTs that are auctioned and sold on the OpenSea marketplace.

Rabbitar characteristics influenced by culturally significant parts of Playboy’s aesthetic and editorial history are among the rarest. The team aims to make sure that having a Rabbitar NFT means owning a piece of Playboy’s past. The whole Collection sold out within three minutes, making it a huge commercial success. Then, in time for the 2021 Bitcoin Conference, it debuted its Miami Beach NFT Collection on SuperRare.

The Liquid Summer collection, created in partnership with artist Slimesunday, was the brand’s first venture into the NFT community last Spring. In the context of the metaverse, the Rabbitars are NFTs that live on the Ethereum Blockchain as ERC-721 tokens hosted on IPFS (better known as the InterPlanetary File System—the metaverse’s decentralized file storage system). In practice, the SCMP is hoping for its metadata standard to be used to mint NFTs by institutions like museums, media publishers, and academic institutions. This would pave the way for an internationally accepted standard for recording events on the blockchain.

Playboy Nfts Hit The Market In Three Days

Richerd said that the bet was placed after the announcement that this CryptoPunk is not for sale for any money. A startup called Poap decided to test this theory, and Etherscan showed a stake of 2,500 ETH. According to Jamal Dauda, ​​Vice President of Blockchain Innovation at PLBY Group, Rabbitars are opening a genuine blockchain-based Playboy membership. The first NFT token in the world is going to appear at the Sotheby’s auction. The price boosted in the final 30 minutes of bidding from 15ETH (roughly $18,000) after having started around 3ETH ($5,000). His articles have been quoted by such crypto influencers as Tyler Winklevoss, John McAfee, CZ Binance, Max Keiser, etc. He posted a screenshot from the project’s website, featuring some of the Playboy Rabbitars.

In addition to hair and face features, Rabbitars may have other attributes like ears and hats and occupation-related traits. In fact, some of the collection’s rarest Rabbitars and qualities, influenced by key areas of Playboy’s art and editorial history. Designed by Playboy’s specialized Web3 Innovation team in collaboration with Possible Studios and WENEW, the art studio and blockchain technology startup co-founded by Michael Winklemann and Michael Figge. The Rabbitars are NFTs on the Ethereum Blockchain as ERC-721 tokens hosted on IPFS (the Metaverse’s decentralized file storage system). The designer sunglasses brand is attempting to become a significant player in the Metaverse.

Only holders who had verified and earned a Burrow Pass had the chance to mint a Halloween rabbit. This is a standard community-building technique in the NFT space, ensuring that holders remain active and engaged. If you don’t manage to purchase a Rabbitar NFT on launch day, you can always go back to OpenSea, and purchase from collectors. With rare collections such as these, it’s sure to be selling on OpenSea as soon as the sale closes on the Rabbitar platform. Playboy also launched ‘The Rabbit Hole,’ a dedicated Discord server to create more engagement and interaction with the NFT community.

  • Each box was priced at 97 FUSD, a US-dollar backed stablecoin issued on the Dapper Labs-built Flow blockchain, which aims to trade at or close to the value of the US dollar.
  • According to the official website, each Rabbitar is a key that unlocks membership to all the possibilities of Playboy on the blockchain.
  • McDonald’s added McRib’s limited collection to its menu in November 2021, its first NFT promotion.
  • The current price direction of Dtube Coin is decreasing because DTUBE is down 6.34% in the last 30 days.

These 3D rabbit characters were created by Playboy’s Web3 Innovation team, in partnership with Possible Studios, art studio and WENEW, the art studio and blockchain technology company. The launch of NFT on the official Playboy Rabbitar website will kick off on October 24 with a pre-sale to whitelisted investors ending on October 26. And the day after that, two public sales are launched, one for customers in USD and the other for those who pay ETH. Coinbase announced its first four NFT creators for the new platform, Martha Stewart decided to create her own Halloween-themed NFT collection, and Playboy will release 11,953 unique NFTs with animated rabbits. TheNewsCrypto is an online media publication that helps to educate readers about news, exchanges, and markets in the crypto and blockchain industry. In November 2021, Ubisoft revealed plans to implement NFT into its games and develop blockchain games. And a month later, the brand became the first big-name game developer to publicly enter the NFT space with its NFT-based platform called Ubisoft Quartz. Players can earn NFT cosmetic items to use in Ghost Recon Breakpoint on this platform. However, it did not go down well, as many gamers asked Ubisoft to back off the idea of NFTs in its games.

It came with the product in a pack of four or 10 NFTs highlighting animated iconic designs of its cars. With more than 5,000 NFTs redeemable for a physical version of exclusive Hot Wheels, each collector has a five per cent chance of landing on a unique vIRL token and owning a limited-edition real-life die-cast vehicle. What’s more, Fluff World recently released a subsequent collection of spider-themed Thingies. This follow-up collection attracted waves of attention to the Fluff World universe. A distinctive characteristic of these spider-themed 3D NFTs is that their fur patterns are generated by AI, based on thousands of pieces of abstract art. DappRadar is excited to see a big name like Playboy join the profile picture NFT hype. With the support of such a huge brand, the Rabbitars collection will reach heights in terms of valuation and interest from the community. Follow DappRadar on Twitter and Discord to find out the latest news regarding the Playboy Rabbitars collection and the official mint.

Those who wish to pay in ETH must do so at least two days prior to the start of the sale. The public auction for US dollars will begin on October 26th, and customers will be able to purchase Rabbitars for ETH the following day. An IT and Cybersecurity graduate with specialized knowledge of cryptocurrency and blockchain, Mohammad joins the Repo elite team. He has worked on several blockchain development projects and is an enthusiastic crypto trader. Growing up, every kid on the block that ever saw Playboy magazine wanted to be a part of this elusive lifestyle club. With its expansion in the world of digital assets and blockchain, Playboy aims to expand its community and make it accessible to a wider audience. The “Rabbitars” NFT collection will serve as a new modern key to the exclusive Playboy Club. Collectors who can get their hands on these NFTs will have access to exclusive member events, artwork, merchandise, pre-sale access to future collections, and much more.

We’ll also deep dive into Fluff World, a collection of 3D animated rabbits that just can’t stop dancing. Last but not least, we’ll explore the Mad Rabbits Riot Club, a collection of 7500 feral hares. The presale for whitelisted wallets will happen between Sunday, October 24th, and Tuesday, October 26th. While a presale is a traditional element, the next phase of the mint is somewhat revolutionary. In order to give as many people as possible the https://www.beaxy.com/ opportunity to own a Rabbitar, the team decided to allow minting with fiat on October 26th. The team behind Rabbitars has an ambitious goal to make the collection the ultimate homage to the Playboy ecosystem. With numerous events planned both for real-world locations and the metaverse, Rabbitars has a serious roadmap ahead of them. One of the main goals of the collection, however, is to create a tight-knit Playboy club for NFT collectors.

One such event was the launch of the Mad Rabbits Horror Show collection. If you want to learn more about this immersive 3D rabbit collection, or you want to hear the beats accompanying the bunnies, browse through the links below. Check out this fan wallet, for example, some cool-looking bunnies and a variety of nice tunes to listen to. Notably, this wallet owner is also a fan of Rabbitars and ASM AIFA, which we featured in last week’s NFT Spotlight. Nods to Playboy’s heritage and iconography are part of each NFT in the Rabbitar collection.

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